We Can Help You Effectively Utilize Social Media

Capital Designs specializes in developing and managing top-performing social media campaigns for small-to-medium businesses seeking greater return on their marketing investment. We have B2B and B2C experience across all of the major social media marketing platforms, including:

• Facebook
• LinkedIn
• Twitter
• Instagram
• Pinterest

Our approach to social media marketing involves 3 basic steps:

1. Platform Selection
2. Community Development
3. Content Development

Not all social media networks are going to prove effective for every business. As with all marketing, special attention to audience and industry must be paid when selecting and investing in a vehicle. We have the experience to help you select the right social networking platform for your objectives and situation, and the professionals to help you maximize results.

Building your online audience takes planning and persistence. Attracting and communicating with people who don’t want or need your products/services is the single most common failure in social marketing. We work hard to help you identify and understand the ideal target, then implement proven strategies to help you build your community.

Messaging is really the make or break factor for successful social media campaigns. Infrequent and self-serving posts alienate the very followers that you’ve spent so much time and energy attracting. We carefully craft brand-compliant content that is both helpful and timely to ensure you are continually building value.

Our small business social media marketing services allow clients to establish and maintain a consistent, positive brand image in their respective networks.  By utilizing the appropriate tools, we have found that every industry and company can benefit from the “virtual” equivalent of word-of-mouth marketing.

We are happy to answer any questions you might have about our skills, experience and/or expertise and would appreciate the opportunity to provide direction or an estimate on our services.

Social media is a fantastic marketing tool for businesses who understand and effectively utilize it.  Unfortunately, too many companies think it involves little more than posting to Facebook on the occasional basis and assign it to interns and lower level associates.

Our experience has taught us time and again that, in order to provide proper ROI, social media must be recognized as more than just a personal networking tool.  Each industry and business requires a unique approach, based on market research, careful planning and expert analysis.

Those seeing results with this online marketing tool are focused, selecting and implementing strategies on only those platforms that have been proven to work for them.  Like any successful marketing or sales effort, social media must have a clear objective, follow a solid plan and be closely analyzed and managed.

As an online marketing tool, social media marketing offers several distinct advantages:

1. It allows you to build a loyal community of prospects. By providing valuable and timely content, companies that use social media are able to earn the trust of potential customers and reinforce branding.

2. It helps to improve search engine rankings. Search engines such as Google are placing increasing weight on the importance of social media posts when it comes to determining SERP (search engine result page) ranking. Developing valuable, relevant, sharable content can go a long way toward improving your overall placement in search results.

3. It helps to boost traffic. As your social media content is shared and your relevance and rankings improve in search engines, your sitelink will ultimately be placed higher on the page (studies show that the top 3 search results get more than 65% of the traffic).

While there are some industry best practices for the development and implementation of social media marketing strategies, every business has unique circumstances and objectives.  That’s why we start by interviewing our clients to get a clear understanding of what they are offering, what makes them unique and what they are trying to accomplish.

Generally speaking, for our B2C clients, we recommend Facebook as the primary platform, then, depending on the specific target audience and industry, suggest Twitter or Pinterest as a complement.  For our B2B clients, we strongly recommend LinkedIn and Twitter, then, depending on objectives and audience, suggest either an organic or Ad-supported Facebook campaign.

Whatever your needs, Capital Designs is confident that we can help you identify, implement and manage the right social media marketing plan.