Capital Designs specializes in developing and managing top-performing social media campaigns for small-to-medium businesses seeking greater return on their marketing investment. We have B2B and B2C experience across all of the major social media marketing platforms, including:
Our approach to social media marketing involves 3 basic steps:
- Platform Selection
- Community Development
- Content Development
Not all social media networks are going to prove effective for every business. As with all marketing, special attention to audience and industry must be paid when selecting and investing in a vehicle. We have the experience to help you select the right social networking platform for your objectives and situation, and the professionals to help you maximize results.
Building your online audience takes planning and persistence. Attracting and communicating with people who don’t want or need your products/services is the single most common failure in social marketing. We work hard to help you identify and understand the ideal target, then implement proven strategies to help you build your community.
Messaging is really the make or break factor for successful social media campaigns. Infrequent and self-serving posts alienate the very followers that you’ve spent so much time and energy attracting. We carefully craft brand-compliant content that is both helpful and timely to ensure you are continually building value.
Our small business social media marketing services allow clients to establish and maintain a consistent, positive brand image in their respective networks. By utilizing the appropriate tools, we have found that every industry and company can benefit from the “virtual” equivalent of word-of-mouth marketing.