We Can Help Drive More Traffic To Your Website

Capital Designs excels at identifying and driving targeted visitors to our clients’ websites.  First, we identify and implement an ideal search engine optimization strategy to help them rank better in the search engines.  Second, we create and deploy effective pay-per-click marketing campaigns that generate immediate and controlled traffic.

Search Engine Optimization

We understand the importance of proper keyword research and place careful emphasis on the details of identifying and targeting the language of potential prospects.  By starting with a solid keyword foundation and ensuring the consistency and effectiveness of a site’s content, we are able to not only affect the search engine results, but also increase the engagement of the visitors.

Pay-per-click Marketing

We specialize in providing effective Google Adwords advertising management services, designing and managing campaigns that deliver measurable results to small businesses seeking to maximize their internet marketing budget.  We have successfully managed more than $1 million in ads years, specializing in:

• Google Adwords for Nonprofits
• Google Adwords for Service Companies
• Google Adwords for Retail
• Google Adwords for Real Estate
• Google Adwords for Lawyers and Law Firms
• Google Adwords for Professional Services

In addition to Google Adwords Management, we also have experience developing and managing:

• Bing Ads
• Facebook Ads
• LinkedIn Ads

Our approach to pay-per-click advertising management services involves 3 basic steps:

1. Platform Selection
2. Campaign Creation
3. Ongoing Optimization

While it is true that our clients experience the greatest success with Google Adwords, the most popular pay-per-click advertising platform on the web, we have at times selected other tools to either achieve different objectives (build an audience, increase brand awareness, etc.) or complement standard PPC efforts.  It’s important to understand the purpose of a paid search campaign before risking any of your budget on a specific tool.

Considering the reach and speed of the internet, it’s not surprising that so many companies end up shell-shocked after their first few days, realizing that they gone through their monthly budget in short time without securing a single lead.  It takes experience and specialized knowledge to create an effective PPC campaign.  Having worked with businesses in a wide variety of industries across nearly all of the available platforms, we are able to gauge conditions and confidently deploy successful campaigns that deliver on expectations.

PPC marketing requires vigilance and attention to detail, with campaign creation expending but a small part of the overall effort.  Most don’t understand the key performance indicators, what they mean and which benchmarks they should strive to meet.  We offer expertise in the ongoing optimization of each PPC campaign, tweaking keywords, testing new ads and managing CPC (cost per click).

Our Google Adwords and other pay-per-click advertising management services allow clients to realize immediate search engine visibility and increased traffic.  By carefully planning, deploying and monitoring the right type and size PPC initiatives, we are able to deliver sustained results.

We are happy to answer any questions you might have about our skills, experience and/or expertise and would appreciate the opportunity to provide direction or an estimate on our services.

While SEO (search engine optimization) provides longer-term visibility and traffic to websites, the constantly changing “best practice” processes and increasingly competitive marketplace make it a less desirable option.  Instead, companies are deciding to invest in paid search marketing that offers them the opportunity to immediately (albeit temporarily) “bump” their  site to the top of the search engine results.

As with any kind of paid advertising, when you turn off the flow (i.e stop running the ads and paying for the clicks that resulted), the visibility and number of visits generally drop off.

It is possible to realize quantifiable results from PPC, and the wide array of available options increase the likelihood for success if utilized effectively.  Whether a company wants to boost their online presence, improve brand awareness or increase website prospects, there is a pay-per-click advertising strategy and plan that will deliver.

Pay-per-click advertising offers some serious benefits:

1. It offers immediate visibility and increased traffic.  Unlike traditional organic SEO, pay-per-click advertising allows you to “bump” to the front of the line the moment you create your campaign and submit your ad.

2. You only pay for results.  Because you only have to pay when someone clicks on your ad, there is less waste involved.  When carefully targeted and managed, PPC campaigns can be a very efficient way to drive prospects to your site.

3. It allows for precise prospect targeting.  PPC platforms like Google Adwords allow you to define and target your ideal audience using demographic and geographic information and scheduling and delivery options.

Capital Designs can assist with all aspects of pay-per-click advertising, regardless of platform, campaign maturity or industry, providing any or all of the following on an as-needed basis:

• Campaign strategy and planning
• Account creation
• Budget setting
• Keyword selection
• Ad creation & split testing
• Conversion tracking
• Ongoing campaign optimization
• Regular analysis and reporting

By taking a holistic approach to PPC marketing, we are uniquely prepared to provide consultation and services that consistently deliver return on investment in a measured and sustainable manner.