Affordable Professional Graphic Design Services That Get You Noticed

In today’s information and image overloaded business environment, a picture is worth more than a thousand words.  That’s why it’s critical to work with a graphics company that can ensure your designs convey the right message in a way that will help you stand out in the crowd.  Following are a few important tips to consider when working with a graphic designer:

1. Make sure you understand the designer’s process and expected results
2. Establish and manage using realistic project parameters
3. Be prepared to provide samples
4. Provide specific feedback (possibly using samples)
5. Allow your designer’s experience to improve your creative vision
6. Maintain ultimate control of the end product

Recognize that graphic design is a very subjective service, and that the only opinion that matters is that of your target audience.  Trust your knowledge of those individuals and limit the outside input from those who might not know your customers as well.

Communication breakdown is the most common issue we experience when working with customers.  Identifying and clearly conveying the creative vision requires specific direction and feedback on the various aspects of graphic design, including:

1. Color – instead of saying “I don’t like the color”, provide specific examples using other graphics or a pantone color chart
2. Fonts – again, communicate using specific examples of similar graphic projects that represent your vision
3. Images – if not providing images, find 3 or 4 samples or specific details about what they should include
4. Layout – present 2 or 3 examples  and be prepared to discuss which specific aspects of each you would like to have included
5. Brand Aesthetic – provide a simple, clear sentence or two that describes the desired feel and consider sharing brands whose vision you respect

The key to a successful relationship is clear and objective communication on each of these components.

Considering all of the do-it-yourself design packages on the market today, small businesses often question the costs and benefits of engaging a professional graphic design company.  If you’re not sure whether or not to invest in professional design services, consider the following:

1. Failure to invest in professional design can end up costing you more than you save.  Image is everything in the global marketplace.  Sacrificing the quality of your presentation can negatively impact the perceived value of your brand and eliminate your company from contention.
2. Time spent researching the market, learning software, familiarizing yourself with the latest design principles and trends, and creating your design product is time not spent improving and/or investing in your core business.
3. Even though today’s design templates and stock photography are relatively inexpensive and easy to customize, you risk looking like all of the other small businesses who are trying to cut costs from their marketing budget.