If you are trying to follow the crowd, you’re going to end up lost. Ultimately, the key to marketing and successful branding is differentiating yourself from your competitors. Following are a few key ways to make your marketing stand out:
1. Try a new avenue
If your social media results have been lacking, it’s probably due to oversaturation. The best way to save yourself from this trap is changing platforms and exploring something new and innovative. Maybe it’s not all about Facebook for your B2C company, or LinkedIn for your to B2B company. Instead, try snapchat, instagram, periscope, or slideshare. Go where there’s less competition and be an early adopter.
2. Write immediately engaging content
With an average attention span of 8.25 seconds, capturing and keeping your audience’s attention means your content must be engaging and well prepared throughout (not just a captivating headline, but outstanding and valuable supporting content). Remember that it’s quality that counts, not quantity, and use it as a guideline for all of your content creation.
3. Identify and associate with important social influencers
Personal referrals are the best way to cut through all of the marketing noise out there, so spend some time researching and identifying social influencers in your niche and connect with them. Then, honor and build those relationships by giving twice the value of what you are asking to receive. “My answer wasn’t a secret so much as a truth — the secret to success is to be willing to do the things that others aren’t and be prepared to do them for a really long time,” Jantsch explained.
Because of the low cost of entry and the intense competition in the online marketplace, successful marketers understand that they must dedicate themselves to being different and working slow and steady in a long-term effort to earn an audience one valuable member at a time.