Key Social Media Plaforms for Business
Following are the key social media platforms for business that we’ve worked with our clients to identify:
LinkedIn is the most popular business-oriented social networking site, boasting more than 50 million users. It is used by professionals and entrepreneurs to network with peers and potential clients, post and find jobs and engage in expert group discussions. It is an ideal tool for building and leveraging professional business connections and finding potential customers online.
Facebook helps businesses find new customers, stay connected and share content that builds lasting B2C relationships. They offer paid ads with a potential daily reach of 1.2 billion people/day, custom business pages that serve as a supplementary online gathering place for customers and fans, and a dedicated messenger app that allows for direct communication.
Twitter is a microblogging social networking site that allows users to post short messages, links and media.
Instagram is a visual social networking site that uses mobile apps to allow users to post photos and short videos.
Google’s social media platform lets users connect and share content, photos and more with others in their “circles”.
Periscope is a mobile app that allows you to connect and broadcast live video content.
Pinterest is a visual-based social networking site that allows users to post, organize and shares images using customized “boards”.
Tumblr is a social networking site built on a blogging platform where users can post and interact with text, photos and video content.
Flickr is a social sharing site that allows users to upload and sort photos and videos.
YouTube is the gold standard for web video, allowing users to upload and share videos (and embed them on third-party websites).
Vimeo is a reliable alternative to YouTube, allowing users to upload and share videos.
SlideShare allows users to create and share presentations, infographics and related business documents.