Let Us Create Effective Web and Print Content That Gets Results

The words you choose to convey your message play a significant part in determining the overall effectiveness of your marketing efforts.  That’s why Capital Designs offers professional copywriting services for:

• Websites
• Landing Pages
• Blogs
• Brochures
• Corporate Reports
• Newsletters
• Press Releases

We start all of our content development projects with a thorough analysis of the content’s purpose and target audience.  By clearly understanding the ultimate goal of the message, we are able to select and deploy the ideal format.  By accurately defining the audience of the message, we are able to select and utilize the proper tone and voicing.

Once we’ve determined the format and audience of each writing project, we develop an outline that will ultimately serve as a roadmap for communication and progress tracking.  This document allows us to share our understanding of the scope of work and convey the approach we’ll be taking.

Working from our carefully developed outline, our team of expert writers work toward weekly milestones and production targets, maintaining communication and regular reviews to ensure the final product continues to meet client timetables and expectations.

We are happy to answer any questions you might have about our skills, experience and/or expertise and would appreciate the opportunity to provide direction or an estimate on our services.

Writing for the web can be an exceptionally confusing prospect for companies and individuals that fail to keep pace with the mountains of ever-evolving training materials and best practice information.  It can be even more confounding for those who fail to realize that it requires a specialized approach in the first place.

It doesn’t take much research to find and identify web content that fails to achieve its mission – from an SEO standpoint, from an engagement standpoint, from an organizational standpoint.

In our experience, effective website content must carefully consider and utilize:

• Well-thought out navigation schemes
• Topical and catchy headlines/subheadlines
• Attention-grabbing images
• Clear calls to action

Failure to recognize and write for the free-flowing, 3-dimensional world of the web results in weak, confusing web pages that chase away visitors – visitors that were dearly earned through other marketing efforts.  When you consider the waste associated with this kind of approach, it’s not hard to understand why so many grow frustrated and give up on the internet as a potential marketing channel.

It’s truly amazing how many small business owners assume proficiency in the development and implementation of their marketing messages.  The misconception that content development is a simple, self-serve task has left many companies with questions on the best way to fill their pipeline.  For those individuals, we offer the following reasons to consider hiring a professional writer to help you craft your marketing content:

1. Professional writers are more efficient at craft of content development, and are able to dedicate more time to working on the project than someone who is attempting to write in their “spare time”.
2. Professional writers have the expertise required to ensure your marketing message is accurate and effective.
3. Professional writers understand the psychology behind writing for various target audiences and use this knowledge to customize your content and increase the prospects of success.
4. Professional writers are able to apply other industry and work experience to each project, expanding the possibilities and scope of the text they develop.

Before you undertake content development for your marketing efforts, consider consulting a professional writer and you’ll quickly understand the benefits and impacts they can offer your business.

For those business owners and managers considering engaging a professional writer to help with your next marketing project, here are a few points to help you find the right individual:

1. Start by asking to see samples of their work.  This will help you decide if they have the demonstrated expertise to undertake your project.  It will also help you to determine if their style will fit with your needs.
2. Ask for a full project scope document with any quote. This will help you to determine if they clearly understand your needs and can reasonably complete the project to your expectations.
3. Don’t ask for a free writing sample.  Respect the individual’s work experience and expertise and the value that they will bring to the project.
4. Start with small projects and evaluate the relationship.  Reward success with further work, but be realistic and ready to find another professional if things aren’t working out.
5. Prepare and sign a contract that clearly spells out all the terms, milestones, deadlines, fees, payments and cancellation fees (if applicable).