Capital Designs excels at identifying and driving targeted visitors to our clients’ websites. First, we identify and implement an ideal search engine optimization strategy to help them rank better in the search engines. Second, we create and deploy effective pay-per-click marketing campaigns that generate immediate and controlled traffic.
Search Engine Optimization
We understand the importance of proper keyword research and place careful emphasis on the details of identifying and targeting the language of potential prospects. By starting with a solid keyword foundation and ensuring the consistency and effectiveness of a site’s content, we are able to not only affect the search engine results, but also increase the engagement of the visitors.
We specialize in providing effective Google Adwords advertising management services, designing and managing campaigns that deliver measurable results to small businesses seeking to maximize their internet marketing budget. We have successfully managed more than $1 million in ads years, specializing in:
- Google Adwords for Nonprofits
- Google Adwords for Service Companies
- Google Adwords for Retail
- Google Adwords for Real Estate
- Google Adwords for Lawyers and Law Firms
- Google Adwords for Professional Services
In addition to Google Adwords Management, we also have experience developing and managing:
- Bing Ads
- Facebook Ads
- LinkedIn Ads
Our approach to pay-per-click advertising management services involves 3 basic steps:
- Platform Selection
- Campaign Creation
- Ongoing Optimization
While it is true that our clients experience the greatest success with Google Adwords, the most popular pay-per-click advertising platform on the web, we have at times selected other tools to either achieve different objectives (build an audience, increase brand awareness, etc.) or complement standard PPC efforts. It’s important to understand the purpose of a paid search campaign before risking any of your budget on a specific tool.
Considering the reach and speed of the internet, it’s not surprising that so many companies end up shell-shocked after their first few days, realizing that they gone through their monthly budget in short time without securing a single lead. It takes experience and specialized knowledge to create an effective PPC campaign. Having worked with businesses in a wide variety of industries across nearly all of the available platforms, we are able to gauge conditions and confidently deploy successful campaigns that deliver on expectations.
PPC marketing requires vigilance and attention to detail, with campaign creation expending but a small part of the overall effort. Most don’t understand the key performance indicators, what they mean and which benchmarks they should strive to meet. We offer expertise in the ongoing optimization of each PPC campaign, tweaking keywords, testing new ads and managing CPC (cost per click).
Our Google Adwords and other pay-per-click advertising management services allow clients to realize immediate search engine visibility and increased traffic. By carefully planning, deploying and monitoring the right type and size PPC initiatives, we are able to deliver sustained results.