When it comes to website content, how much text is enough? At Capital Designs, we believe more is better as long as each page delivers:
- clarity – text should deliver clear information
- singularity – text should tightly adhere to the page topic
- depth – text should express a deep subject-matter expertise.
The more your page delivers on these 3 points, the more a prospect will respect and respond to what you’re sharing.
2 Things Your Text Must Do
Each page is essentially offering a one-sided conversation that is meant to:
- answer the questions in the mind of your prospect
- convince them of your ability to provide the solutions they need
Some argue that today’s short-attention-span culture doesn’t read long content. We’ve found that people will take the time if the content is clear, engaging and serves the purpose of their internet research. Every word must have purpose. Every sentence must draw them deeper into the next logical point of the conversation that you are having with them.
More Than 1 Audience to Consider
All webpage content must be written for both human and search engine consumption. Like their human counterparts, search engines appreciate detailed, singular content – and again, more is better. According to Backlinko, longer content tends to perform better in Google’s search results with first page results containing 1,890 words or more on average.[/fusion_text][/fullwidth]